Joghurt-Revolution in den USA dank Kurden
Anders als in Europa und im Orient ist der Joughurtkonsum in den USA eher gering. Doch seit kurzem gibt es in den vereinigten Staaten einen Joghurtboom, verantwortlich dafür ist eine Firma namens CHOBANI, die kürzlich von einem Kurden gegründet wurde.
Hamdi Ulukaya, in einem Dorf in Erzincan geboren und in der Türkei aufgewachsen, ging mit 25 in die USA und entdeckte allmählich diese Marktlücke. In den USA gilt er indes zu den erfolgreichsten Geschäftsleuten unter 40 und wird von
forbes als
Steve Jobs des Joghurt bezeichnet.
Hamdi Ulukaya sponsert unter anderem das Kurdische Festival in den USA.
The $700 Million Yogurt StartupIn a scant four years, Hamdi Ulukaya has built something that even Silicon Valley types should covet: a $700 million business that’s profitable, dominant and growing at a furious clip.
Even more incredible: Ulukaya makes yogurt. YOGURT. The stuff comprised of milk and culture. This is the ancient food that must be produced, packaged and shipped to grocery store chains who, if they feel like stocking their shelves, finally disseminate it to consumers. It’s perishable (like software rot, but worse). And the yogurt market is competitive, stocked with old stalwarts such as Yoplait, Dannon and Fage, the king of Greek yogurt before Ulukaya showed up.
Ulukaya, in short, is the Steve Jobs of yogurt. That makes Chobani, of course, the Apple of Greek yogurt.
Ulukaya got Chobani got off the ground in 2007 with the help of an SBA loan. Between then and now, Chobani became the largest yogurt maker in America. It started with Ulukaya winning over upstate New York shops. Then came regional chains, then New England, then national coverage. Chobani became one of the primary engines in the great American discovery of Greek yogurt. Ulukaya could barely keep up with demand. Sometimes he couldn’t. His yogurt plant in New Berlin, NY used to see one milk truck a day. Now it sees 75.
Zero to $700 million in four years. That’s a story that Silicon Valley has only seen a few times. And Silicon Valley scales. Yogurt doesn’t. Well, not easily, anyhow.
Groupon, the fastest growing company ever, got to $700 million faster, but, as any snarky tech pundit will tell you, the Chicago deals site isn’t yet operating in the black. Chobani, by most indications and according to Ulukaya, is firmly profitable. Chobani has taken no investor money, instead building on cash flow and conventional bank loans. Making yogurt at this scale makes the production of software look easy. Don’t think so? Would you like to try your hand scaling up a base software product that already had a small but faithful legion of users? Or would you rather try and grow a popular boutique dairy into a national powerhouse, negotiating the whims of retail chains, consumers and dairy farmers? Do you want to figure out how to deal with 3 million pounds of milk a day? Option A, please.
http://www.forbes.com/sites/christophersteiner/2011/09/08/the-700-million-yogurt-startup/